Concerns Over AI in Gaming: Aloy Actor's Perspective

03/16/2025

The integration of artificial intelligence into the gaming industry has sparked significant debate, particularly among performers. Ashly Burch, the voice behind Aloy in the Horizon series, expressed her apprehensions regarding the future of game acting amidst recent developments. Following an unexpected appearance of what seemed to be an AI-driven version of her character, Burch voiced her concerns over the potential implications for creative professionals in this evolving field.

Burch clarified that the developers at Guerrilla Games had contacted her to ensure she understood the situation surrounding the demonstration video. The clip, which was not intended for public release, did not incorporate any elements of her previous performances or personal data. Despite these reassurances, Burch remains uneasy about how advancements in technology might affect the artistry and integrity of performance within video games. Her worries extend beyond individual projects to encompass the broader impact on actors' rights and protections as the industry navigates ongoing labor disputes.

As unions like SAG-AFTRA advocate for safeguards against misuse of AI technologies, the discourse highlights a critical juncture for digital entertainment. While acknowledging technological progress, it is imperative to establish ethical boundaries ensuring fair treatment and recognition of contributors' work. This moment calls for collaboration between creators, studios, and performers to safeguard artistic expression while embracing innovation responsibly.