Do Chinese Gamers Actually Rate Western Games Worse? Analysts Have Given Their Verdict

10/04/2024

The Surprising Divide: How Chinese Gamers Rate Western Titles

The gaming world has long been a melting pot of diverse perspectives, with players from different regions often bringing unique experiences and preferences to the table. One intriguing aspect that has recently come to light is the apparent disparity in how Chinese and Western gamers rate certain video games on the popular platform, Steam. This revelation has sparked a flurry of discussions and theories, prompting a closer examination of the underlying factors that contribute to these divergent opinions.

Uncovering the Ratings Gap: A Deeper Dive into the Data

Analyzing the Trends

The GameDiscoverCo agency, a respected authority in the analysis of Steam game data, has taken on the task of investigating this phenomenon. By examining review data from Valve's platform, the agency has been able to compare the opinions of gamers writing in English and Simplified Chinese, the two most widely used languages on Steam.Initially, the analysis was based on ratings of approximately 8,000 titles. However, the researchers soon realized that Chinese Steam users tended to rate smaller games, those barely passing the 50-review threshold, much more positively. To address this, the study was refined to focus on games that had received at least 1,000 reviews.The findings reveal a notable trend: in the 90th percentile, the opinions about the games in English were 9% worse than in Chinese. This means that the top-performing games, as rated by Chinese gamers, were viewed more favorably than their Western counterparts.

Digging Deeper: The Median and 10th Percentile

The analysis didn't stop there. The researchers also examined the median and 10th percentile of the data. The results showed that Chinese gamers were 2% more strict in their evaluation of Steam games in the median, and the 10th percentile opinions in English were as much as 15% more positive.These findings suggest that while the top-performing games may be viewed more favorably by Chinese players, the overall trend indicates a more critical assessment of the gaming landscape by this demographic.

Exploring Specific Game Examples

To further illustrate the differences in perception, the GameDiscoverCo agency cited examples of specific games and the varying attitudes of Chinese and Western gamers.In some cases, the reasons for the disparities were evident. For instance, the game Helldivers 2 faced a setback in China due to confusion surrounding PlayStation Network support. Chinese PSN accounts were not supported, and the title may still be unavailable, despite Sony's efforts to lift this requirement.The agency also noted that games featuring multiple failure mechanics, such as "roguelikes," tend to be less popular among Chinese Steam users. Titles like Peglin and Wildfrost were cited as examples of this trend.Interestingly, the study found that "straightforward Western AAA titles," such as Grand Theft Auto and Forza Horizon, were evaluated similarly in China as they were in the West. This suggests that the differences in perception may be more pronounced in certain game genres or design approaches.

Uncovering the Underlying Factors

The reasons behind these divergent ratings are multifaceted and can be attributed to a variety of cultural, societal, and gaming preferences. Understanding these factors is crucial in bridging the gap and fostering a more inclusive and harmonious gaming ecosystem.Factors such as cultural norms, gaming traditions, and even the accessibility of certain game genres in different regions may all play a role in shaping the perceptions of Chinese and Western gamers. Additionally, the influence of local game development and publishing trends, as well as the accessibility of certain platforms and services, can contribute to the observed differences.As the gaming industry continues to evolve and expand globally, the need to address these nuances becomes increasingly important. By acknowledging and understanding the unique perspectives of diverse gaming communities, developers and publishers can create more inclusive and engaging experiences that resonate with players worldwide.