Esports Enthusiasts Converge on Myrtle Beach for Boost at the Beach Tournament

02/11/2025

In a celebration of competitive gaming, the third annual Boost at the Beach esports tournament is set to transform The Hangout at Broadway at the Beach into a hub of digital excitement. This event, organized by Coastal Carolina University, Syracuse University, and Shenandoah University, aims to showcase the growing influence of esports while offering an engaging experience for both seasoned gamers and newcomers alike. Over two days in early March, teams from prestigious universities will compete in popular games like Rocket League and Super Smash Bros. The tournament promises not only thrilling matches but also highlights the potential of esports as a viable career path for young enthusiasts.

The Excitement Unfolds in Myrtle Beach

During the golden weekend of March 8-9, Myrtle Beach will welcome participants and spectators to The Hangout, a vibrant entertainment venue that perfectly sets the stage for this esports extravaganza. Among the competing schools are notable institutions such as the University of Kentucky, the University of South Carolina, and the University of Maryland. A highlight of the event will be the intense showdown of 12 collegiate teams battling it out in Rocket League, alongside a Super Smash Bros tournament. These games have captivated audiences since their respective releases in 2015 and 1999, showcasing the enduring appeal of competitive gaming.

Nick Matawa, an esports expert at Coastal Carolina University, emphasizes the significance of this event in demystifying the world of competitive gaming. "This tournament provides a unique opportunity for visitors to witness firsthand how structured and impactful esports can be," he explains. "It's a platform where passion meets discipline, offering students a chance to channel their enthusiasm into something constructive and potentially life-changing."

The event also features a high school division for Super Smash Bros, with schools like Darlington High School and Ashley Ridge High School already confirmed. With $5,000 in prize money up for grabs, the competition is expected to be fierce. Alyssa Duran, director of esports at Shenandoah University, notes the exponential growth of esports participation in colleges over the past few years. "Myrtle Beach has become a beloved destination for our annual event, drawing players and fans who eagerly anticipate the excitement each year," she adds.

Jonathan Paris, executive director of sports tourism for Visit Myrtle Beach, underscores the importance of esports in the broader context of sports tourism. "The rapid rise of esports has opened new avenues for engagement and tourism, making events like Boost at the Beach crucial in fostering community and innovation," he states.

The Hangout’s expansive space, adorned with large screens and a festive atmosphere, creates an ideal setting for what organizers describe as an "esports party." Attendees can expect a dynamic environment filled with competitive spirit and camaraderie.

Matawa encourages local residents to embrace this unique experience, hoping it will inspire future generations. "Esports represents a gateway to new possibilities, challenging traditional notions of success and providing alternative pathways for young talent," he concludes.

For those curious about the evolving landscape of competitive gaming, this event offers a glimpse into a rapidly growing industry that promises both excitement and opportunity.