FIFA's Bold Move into the Mobile Gaming World with FIFA Rivals

FIFA's Leap into Mobile Gaming - Revolutionizing the Sports Experience

Introduction to FIFA Rivals

FIFA Rivals, currently slated for a summer 2025 release, offers players an immersive gaming experience. They will be able to build their own lineups, engaging in thrilling player-versus-player matchups. The ability to buy, sell, or trade stars through both in-game and web marketplaces adds a new dimension to the gameplay. This innovative approach allows players to truly customize their teams and compete on a global scale.

Mythical Games, the developer behind FIFA Rivals, has a proven track record with its previous NFL Rivals title. That game drew 5 million downloads and saw over 115 million individual games played in its first season. With FIFA's backing and expertise, FIFA Rivals is poised to make a big impact in the mobile gaming world.

EA Sports FC and FIFA's Future

While EA Sports has seen continued sales growth since rebranding its soccer video title as EA Sports FC, FIFA is looking to carve out its own niche. The potential for a full-blown, console-based FIFA-backed simulation competitor to EA Sports FC is generating a lot of speculation. FIFA president Gianni Infantino has made it clear that when it comes to football simulation games, FIFA is the name that millions of children around the world associate with. The new game, as Infantino emphasizes, will be the best and is part of FIFA's broader strategy to offer a diverse gaming portfolio.

Electronic Arts has a long history in the soccer gaming market, releasing the first officially licensed FIFA game in 1993 and generating over $20 billion in sales since 2000. However, FIFA's decision to go it alone shows its determination to provide more for players and fans. The split with EA was driven by a desire to offer more modalities for play and bring in more partners.

Partnerships and Beyond

Beyond its partnership with Mythical Games, FIFA has been actively involved in various gaming tie-ups. It has announced integrations and activations with Konami, Roblox, Rocket League, and Football Manager developer Sports Interactive. These partnerships expand FIFA's reach and offer fans more ways to engage with the sport through gaming.

EA, on the other hand, has maintained its relationships with top leagues and clubs, giving it the rights to over 17,000 pro players featured in its games. The success of EA Sports FC 25 in September, which broke soccer game revenue records, further solidifies EA's position in the market. Any new FIFA partner will likely seek to secure additional deals to enhance their game with more player and team IP.

Financial Success and Future Plans

EA beat analyst projections in its Q2 earnings in late October, driven by the success of FC and Madden titles as well as the return of EA College Football. EA stock has risen roughly 25% over the last six months, indicating the strength of its gaming portfolio. FIFA, meanwhile, is working towards its promised record revenue during Gianni Infantino's current term, which runs through 2027. The 2026 World Cup in North America is expected to bring in more hospitality, ticketing, and broadcast revenues. Additionally, FIFA is relaunching the FIFA Club World Cup as a quadrennial competition starting in 2025.

FIFA's foray into mobile gaming with FIFA Rivals is just the beginning. With its rich history and global reach, FIFA is well-positioned to make a mark in the ever-evolving world of gaming. The combination of official licenses, competitive gameplay, and innovative features makes FIFA Rivals a game to watch as it takes sports gameplay to a new level.