KRAFTON Lead On Purchase of Tango Gameworks & Future of Hi-FI RUSH
10/02/2024
Tango Gameworks' Triumphant Comeback: KRAFTON's Strategic Acquisition Revives a Beloved Studio
In a remarkable turn of events, the beloved rhythm game studio Tango Gameworks, known for the acclaimed title Hi-Fi RUSH, has been rescued from the brink of closure. After being shut down by Microsoft, the studio found a new lease on life when KRAFTON, a leading gaming company, stepped in to acquire it, rehiring the same talented employees. In an exclusive interview, Maria Park, Head of Corporate Development at KRAFTON, sheds light on the company's motivations and plans for the studio and its flagship franchise.Preserving a Legacy of Craftsmanship: KRAFTON's Strategic Acquisition of Tango Gameworks
Recognizing Tango's Innovative Spirit
According to Maria Park, KRAFTON's decision to purchase Tango Gameworks was primarily driven by the desire to nurture and develop the studio's "legacy of craftsmanship." Park emphasized that the company recognized Tango's "rich history of innovation and creativity" and the rarity of a relatively small studio with a strong, dedicated fanbase. KRAFTON saw an opportunity to build upon Tango's proven track record of delivering unique and engaging gameplay experiences.Prioritizing Innovative Gameplay
At the heart of KRAFTON's acquisition strategy was a focus on finding studios that could deliver innovative and captivating gameplay. Park revealed that this was the company's number one priority when evaluating potential acquisitions. Tango Gameworks' proven ability to create compelling and genre-defying experiences, as evidenced by the success of Hi-Fi RUSH, made it an attractive target for KRAFTON.Continuing the Hi-Fi RUSH Legacy
The acquisition of Tango Gameworks also included the rights to the studio's ongoing projects, including the highly anticipated sequel to Hi-Fi RUSH. Park disclosed that the development of Hi-Fi RUSH 2 was already well underway, with approximately six months of work completed when the negotiations with KRAFTON began. The new owner expressed a strong commitment to carrying on the legacy of the beloved rhythm game franchise, stating, "We thought we could carry on that legacy and offer more creative ways to keep the game updated."Selective Acquisition: Focusing on Hi-Fi RUSH
While Tango Gameworks was also working on anniversary content for its other acclaimed title, The Evil Within, KRAFTON's acquisition is limited to the rights for Hi-Fi RUSH. This strategic decision allows the company to concentrate its resources and efforts on further developing and expanding the Hi-Fi RUSH franchise, which has clearly captured the hearts of both the studio and its dedicated fanbase.Empowering the Tango Gameworks Team
One of the most notable aspects of KRAFTON's acquisition is the company's decision to rehire the same employees who were part of Tango Gameworks prior to its closure. This move demonstrates KRAFTON's commitment to preserving the studio's creative vision and maintaining the continuity of the development team. By retaining the talented individuals who were responsible for the success of Hi-Fi RUSH, KRAFTON aims to ensure a seamless transition and the continued growth of the franchise under its new ownership.Unlocking Tango's Potential: KRAFTON's Vision for the Future
With the acquisition of Tango Gameworks, KRAFTON has set its sights on unlocking the full potential of the studio and its flagship title, Hi-Fi RUSH. By providing the necessary resources, support, and creative freedom, the company hopes to empower the Tango team to push the boundaries of their craft and deliver even more innovative and captivating gaming experiences to their loyal fanbase.As the industry eagerly awaits the next chapter in the Hi-Fi RUSH saga, the partnership between Tango Gameworks and KRAFTON promises to be a thrilling and transformative one, with the potential to redefine the rhythm game genre and solidify the studio's reputation as a true innovator in the gaming landscape.Recommend News
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