SAG-AFTRA's Prolonged Video Game Strike: A Battle Over AI Protections

A prolonged labor dispute between video game actors represented by SAG-AFTRA and major studios continues to simmer, with no resolution in sight. For seven months, these performers have been on strike, primarily over concerns regarding the use of artificial intelligence (AI) in their industry. The crux of the disagreement lies in the studios' reluctance to provide robust safeguards against the misuse of AI technology. While earlier strikes focused on wage increases and improved benefits, this time the sticking point is ensuring that performers are not replaced or exploited by AI without fair compensation and consent.

Back in October, both parties appeared close to an agreement, having resolved 24 out of 25 negotiation points. However, the issue of AI protections remains unresolved. According to a document released by SAG-AFTRA, the studios' current proposal would permit the creation of AI replicas using past performances without explicit performer approval. Furthermore, the proposed contract lacks clarity on what constitutes AI-generated content and offers no guarantees for proper remuneration for performers whose likeness might be replicated.

Union representatives advocate for protections akin to those established in prior agreements, emphasizing the need for consent, fair compensation, and control over how performers' data is used. This stance has gained support from notable figures within the industry, such as Yuri Lowenthal, known for voicing Spider-Man, who highlighted the importance of consent, compensation, and control in managing AI-related issues.

Beyond AI concerns, there exists additional friction over the classification of certain professionals, like motion capture artists, as actors. Studios resist categorizing these artists as such, potentially leaving them vulnerable to job displacement due to advancing AI technologies.

In contrast, some independent studios, like Lightspeed L.A., have reached interim agreements with SAG-AFTRA, allowing them to continue employing union members while supporting the push for stronger AI protections. This division among studios highlights varying attitudes towards integrating AI responsibly into the creative process.

As the standoff persists, the studios face challenges in producing games without performers, while union members remain steadfast in their demands. The outcome of this negotiation will likely set a precedent for the future relationship between human talent and AI in the video game industry, impacting everything from voice acting to motion capture work.