Sensor Tower Expands Gaming Insights with Acquisition of Video Game Insights

Marketing analytics firm Sensor Tower has announced its acquisition of Video Game Insights (VGI), a prominent data and market research company. This strategic move integrates VGI's expertise in PC and console gaming into Sensor Tower’s mobile gaming data, creating a comprehensive analysis platform for the gaming industry. The acquisition allows publishers to gain insights across all major gaming platforms, enhancing their understanding of player behavior, engagement, and revenue trends.

The merger brings together Sensor Tower’s established mobile gaming analytics with VGI’s deep knowledge of PC and console ecosystems. With this expanded dataset, companies can now better evaluate their performance against competitors and refine strategies based on detailed cross-platform insights. This marks Sensor Tower's second acquisition, following its 2024 purchase of mobile marketing firm data.ai.

Enhanced Data Integration Across Platforms

Sensor Tower's acquisition of VGI aims to create a unified ecosystem of gaming insights by integrating data from multiple platforms. By combining VGI's expertise in PC and console gaming with Sensor Tower’s mobile data, the company provides a holistic view of the gaming landscape. This integration enables game developers and publishers to analyze player behavior and market trends more effectively.

VGI has been instrumental in collecting critical data from Valve’s Steam platform, as well as expanding its reach to Xbox and PlayStation. Its datasets include valuable information on user behavior, sales trends, and retention rates. With this acquisition, Sensor Tower offers an unprecedented level of insight into the gaming industry, allowing companies to make informed decisions about development and growth strategies. Publishers can now assess their own performance relative to competitors and identify which titles perform best on each platform, enabling them to optimize their offerings.

A Shared Vision for Customer-Centric Innovation

Both Sensor Tower and VGI share a commitment to innovation and customer-centric solutions. This alignment was a key factor in the decision to merge, ensuring that the combined entity continues to deliver high-quality insights tailored to the needs of the gaming industry. CEO Oliver Yeh emphasized the importance of adding PC and console insights to Sensor Tower’s existing mobile data, fulfilling a long-standing customer request.

Karl Kontus, VGI’s CEO, expressed excitement about joining forces with Sensor Tower. The collaboration allows both companies to leverage their strengths, providing deeper insights into market trends, competitor strategies, and user preferences. By uniting their datasets, the newly integrated team empowers customers to grow and scale at an accelerated pace. The acquisition reflects Sensor Tower’s ongoing commitment to updating its products and services, ensuring they remain relevant and valuable in an ever-evolving industry. Through this partnership, Sensor Tower and VGI aim to redefine how the gaming industry approaches data-driven decision-making.