Unleashing the Digital Dominance: Tinderbox and IPX's Groundbreaking Partnership

In a strategic move that is set to reshape the digital landscape, Tinderbox, the digital division of the renowned brand extension agency Beanstalk, has forged a partnership with IPX, the digital IP platform company behind the beloved Line Friends and BT21 characters. This alliance promises to unlock a world of new digital experiences, captivating audiences across the globe.

Unlocking the Digital Frontier: Tinderbox and IPX's Collaborative Vision

Expanding the Reach of Iconic Characters

The partnership between Tinderbox and IPX represents a significant milestone in the digital entertainment industry. As the global digital licensing agency for Line Friends and BT21, Tinderbox is poised to drive the expansion of these beloved characters into uncharted digital territories. From in-video game crossovers to dedicated video games and forays into the realm of Web3, the possibilities are endless.The collaboration builds upon the recent success of the Line Friends collaboration with PUBG Mobile, a testament to the enduring appeal of these characters. Tinderbox aims to capitalize on this momentum, leveraging its expertise to forge new partnerships that will bring the Line Friends and BT21 characters to life in innovative and engaging ways.

Tapping into the Power of Gen Z and Millennials

The partnership between Tinderbox and IPX is particularly significant given the massive global fanbase of Line Friends and BT21, predominantly comprising Gen Z and millennial audiences. These demographics are known for their insatiable appetite for digital content and experiences, making them the perfect target for the collaborative efforts of Tinderbox and IPX."We are excited to partner with IPX to represent some of the most recognizable and beloved character brands globally," enthuses Dave Tovey, the head of Tinderbox at Beanstalk. "Line Friends and BT21 have a massive global Gen Z and millennial fanbase, and through this partnership, we see incredible potential to expand their presence in the gaming and digital space, creating unique, engaging experiences for fans across all platforms."

Unlocking the Potential of Iconic Characters

The partnership between Tinderbox and IPX represents a strategic move that capitalizes on the enduring popularity of the Line Friends and BT21 characters. These beloved characters, which originated from the Line mobile messenger app, have since evolved into a global phenomenon, with a diverse range of products and content collaborations with various partners.IPX, the digital IP platform company behind these characters, has been instrumental in driving their growth and expansion. Through this partnership with Tinderbox, the digital division of the renowned brand extension agency Beanstalk, the potential of these iconic characters is poised to reach new heights.

Revolutionizing the Digital Landscape

The collaboration between Tinderbox and IPX is set to revolutionize the digital landscape, as the two entities combine their expertise and resources to create groundbreaking digital experiences. From immersive in-game crossovers to innovative Web3 applications, the partnership promises to push the boundaries of what is possible in the digital realm.By leveraging the global appeal and recognition of the Line Friends and BT21 characters, Tinderbox and IPX are positioned to captivate audiences worldwide, delivering experiences that are both engaging and memorable. This strategic alliance represents a significant step forward in the evolution of digital entertainment, paving the way for a future where iconic characters seamlessly integrate with the digital world.