Unveiling Hasbro's Next Major Video Game Venture: A Collaboration with Saber Interactive

During an earnings call, Hasbro CEO Chris Cocks revealed plans for a high-profile video game partnership with Saber Interactive, the studio behind Warhammer 40,000: Space Marine 2. This new AAA title will leverage one of Hasbro’s iconic franchises and promises to deliver an immersive gaming experience.

Experience the Thrill of Hasbro's Iconic Franchises in an All-New AAA Video Game

The Announcement: A Strategic Move into Digital Entertainment

The revelation came during a recent earnings call, where Hasbro CEO Chris Cocks highlighted the company's commitment to expanding its digital footprint. Cocks emphasized his personal enthusiasm for this project, noting that it would combine cutting-edge technology with engaging gameplay mechanics. The collaboration between Hasbro and Saber Interactive is poised to redefine what fans can expect from video games based on beloved properties.Saber Interactive has garnered acclaim for its work on Warhammer 40,000: Space Marine 2, which was lauded as a megahit in 2024. Cocks praised the team's expertise, describing them as some of the best talent in the industry. This co-publishing deal underscores Hasbro's strategic approach to leveraging its extensive portfolio of intellectual properties (IPs) in the digital space.

A Glimpse into the Development Team

Cocks provided insight into the development process, specifying that the team responsible for Warhammer 40,000: Space Marine 2 would be leading this new project. Located in Saint Petersburg, Russia, this Saber Interactive studio has demonstrated exceptional skill in crafting action-packed, single-player experiences and robust multiplayer modes. The integration of Saber's Swarm technology further enhances the game's potential, promising dynamic and interactive environments.Hasbro's decision to tap into this specific talent pool reflects the company's dedication to quality and innovation. By aligning with a proven developer, Hasbro aims to ensure that this AAA title not only meets but exceeds the expectations of both casual gamers and dedicated fans.

Exploring Potential Franchises

Speculation abounds regarding which Hasbro franchise will form the foundation of this new AAA game. With a rich catalog of IPs, the options are numerous. Transformers, a franchise long overdue for a stellar video game adaptation, stands out as a strong contender. The series' blend of action and character-driven narratives could translate exceptionally well into an immersive gaming experience.However, other iconic Hasbro properties like Dungeons & Dragons and Magic: The Gathering also hold significant appeal. Both have thriving fan bases and offer vast worlds ripe for exploration. The success of Baldur’s Gate 3 has demonstrated the enduring popularity of D&D-themed games, while Magic: The Gathering continues to captivate players with its strategic depth and rich lore.

Expanding Hasbro's Digital Ambitions

This collaboration with Saber Interactive is just one piece of Hasbro's broader strategy to dominate the digital entertainment landscape. The company has several self-funded, internal video game projects in various stages of development. These include a major new Dungeons & Dragons game from the creators of Dungeons & Dragons: Dark Alliance, Exodus—a sci-fi RPG by ex-BioWare developers—and a G.I. Joe game featuring Snake Eyes from Atomic Arcade.Each of these ventures showcases Hasbro's commitment to delivering high-quality, innovative gaming experiences. By investing in experienced studios and leveraging its diverse portfolio of IPs, Hasbro aims to establish itself as a leader in the digital entertainment sector. The synergy between Hasbro's creative vision and Saber Interactive's technical prowess sets the stage for a groundbreaking AAA title that will captivate audiences worldwide.