Children's Gift Preferences: A Focus on Games

Uncover the Treasure Trove of Kids' Gift Desires

Gift Preferences by Gender

When it comes to gift preferences related to video games, a clear gender divide emerges. Boys clearly lean more towards video games, with 85% expressing a desire for such gifts compared to 67% of girls. This disparity showcases the different interests and hobbies that boys and girls have at this age.

It's important for gift-givers to take this gender difference into account to ensure that they select gifts that will be well-received by the intended recipients. By doing so, they can make the gift-giving experience more meaningful and enjoyable for both the giver and the receiver.

Gift Preferences by Age Group

For children aged 10 to 17, the gift preferences shift slightly. Gaming consoles top the list with 47% of them wanting this as a gift, followed closely by service subscriptions (43%), gaming equipment (41%), console games (41%), and in-game currency (38%). This indicates that as children grow older, their interest in specific gaming-related items also evolves.

Understanding these age-specific preferences allows parents and gift-givers to tailor their selections more effectively. They can choose gifts that are not only popular among the age group but also align with their growing interests and hobbies.

Overall Gift Trends

While video games are a significant part of children's gift preferences, it's not the only thing they want. Money (67%), clothing (66%), and gadgets (62%) also feature prominently on their wish lists. This shows that children have a diverse range of interests and that gift-givers need to consider a variety of options to meet their needs.

The popularity of these different gift items also provides valuable insights for retailers and marketers. They can use this information to target their products and marketing efforts more effectively, ensuring that they offer a wide range of options that appeal to children and their families.