Teens and Tweens: The Video Game Phenomenon

Teens and tweens, those between the ages of 10 and 17, form a large and diverse group in the United States. Their interests and preferences are as vast as the sky. While we may not know their specific sizes, styles, or reading preferences, one thing is certain - they love video games. This year, video game-related gifts top the kids' wish lists, with them craving game consoles, subscription services, games, gear, and in-game currency.

Video Games Have Evolved

Just as an old advertising tagline goes, "These are not your grandfather's video games." In fact, the evolution of video games and technology since parents were kids is remarkable. Modern games now keep track of scores, adapt to different skill levels, and offer a wide range of parental controls. Yet, the joy of playing remains unchanged. As Aubrey Quinn, senior vice president of the Entertainment Software Association, points out, "Games are fun. Kids are meant to play. They are meant to have these positive experiences."

Gaming as a Social Experience

Gaming has transformed into a social activity. Many tweens and teens view it as a way to spend time with others. Some have even made friends online, whether it's across town or across the world. This brings both benefits and risks. Quinn emphasizes the importance of parents thinking about and discussing with their families whether they are ready to let their kids engage with people online. She herself oversees her 11-year-old daughter's online interactions, allowing her to play only with people she knows in real life, like her older brothers at college and her cousins in different states.

Video Games as a Family Bond

Many parents use video games as a new town square, a gathering place where they can connect with their children. Over 80% of parents who play video games say they do so with their kids. It's a fun way to bring grandparents and grandchildren together, even across distances. Quinn encourages parents not to see video games simply as toys for their kids but as a means to engage with them, discover their interests, and let them have the upper hand.

Connecting Through Gaming

In the end, gaming is about forging connections. Just like my grown daughter and I did recently when we stopped to play a retro arcade game. It was a wonderful way to end an afternoon at the movies. Video games have become a medium through which families can come together, share experiences, and create lasting memories. Whether it's competing against each other or working together, gaming has a unique ability to bring people closer.